“If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.” Stephen R. Covey
Considering the above quotation, if I may ask you – “How many times you look back and think about where your salon business is heading?” We know, because as a salon owner, you must be busy fixing a lot of things and most of your focus must be on the next coming issue.
But there is one thing you need to make sure is ‘growth’ and that can be enhanced through Jeavm’s salon management software. If your team is taking too much time and effort on small tasks, it’s time for you to take full control of your salon operations. A slight change in your salon operations can lead to the productivity of your staff and the profitability of your business.
If you are thinking how, let’s get started with the easy to execute ideas:
Effective use of Time
These days most salon owners mess their daily operations because they still follow the old-school method that consumes a lot of time and energy. To flourish in the market, your business must be adaptive; so, you must integrate a smart salon management software that offers a feature of scheduling because it will make easier for you as well as your staff and customers to know about the appointments and also makes it easier for your clients to book at their specified date and time with their choice of staff. Everything will be so well scheduled so that neither your staff nor the client has to chase for the time.
Salon business needs to be viable. Managing staff is one of the crucial parts where the viable approach is needed and by selecting exclusive salon management software, you can easily maintain the staff roster, know the staff performance, their availability, and workload.
Through the multi-tasking software, you can also get all the details and reporting of each staff such as – their login time, their services, working hours and so on. This will not only enable effectiveness but also give you opportunities for consistent growth.
It is important to keep track and upgrade the functioning of your salon business. To make things even easier, you must incorporate smart Salon Software that can hold all your stock safely, manage stock orders, track sales and storage. The best part is such smart software is that you can easily track purchases, product expiry, and excessive buying of inventory from multiple locations and this evidently will reduce the cost by 60%.
Since the salon industry is competitive with infinite producers so, it is always important to monitor your competitors, their services, prices, and market strategy. The reason beauty and salon are in demand because they allow customers to release their stress and have a good and healthy time with themselves, but if they don’t get it from you, they won’t come back again. If you are offering quality services than your competitors at a reasonable cost, you will find the footfall automatically. Also, the right on-time marketing approach is very much useful for business growth.
Transparency is the key to the salon business. You need to be transparent with your clients because this will help you in building a trustworthy and strong relationship with them. We suggest you mention your prices on your salon software so clients don’t have to ask you or won’t be surprised at the time of billing.
Automated Confirmations & Correspondences
It is recommended to use a smart and user-friendly salon management software that offers automated email or SMS confirmations and reminders. This practice will save a lot of your time and give you flawless results.
Besides this, you can also send a small gesture of gratitude and care to your clients, this makes them feel that you truly care about them. With the use of Salon Management Software, you can send thank you emails, birthday or anniversary wishes, and send them reminders of their upcoming appointments.
Make your transactions easy with a Salon Management Software that seamlessly sort out your financial records whenever you want. You can easily track all the payments made by you and your clients with cash, cards or bonus points. Besides this, the software allows you to plan and examine your profits and expenses, daily/monthly/yearly balance sheet, calculate salaries that saves a lot of time and eliminate human error.
Interesting and captivating offers can attract more customers to your salon and this will ensure maximum footfall. You can offer add on services to your customers to enhance your client-customer relationship. A little upselling won’t affect your budget rather it will contribute to the overall performance of your salon business.
It is suggested to keep your potential customers at higher priority in order to gain their loyalty and retention. You can also give them a bonus or discount schemes on some services. This will enable customer satisfaction and ratings and reviews by them enhance the chances of getting more valued customers.
Design a loyalty program
Another approach to guarantee that you will have a constant flow of customers strolling in is by offering a loyalty program. Offer customers the chance to gain points with every product they buy and services they avail. You can add on different ways through which they can collect loyalty points, such as online booking or through referrals. When the points get collected, they can be redeemed to avail discounts on future purchases.
Ratings & Reviews
Customer Satisfaction is something every business craves. As the businesses are growing bigger, there is a lot of competition in the market and to gain the loyalty of customers their recommendation is needed. In the digital world, recommendations are in the form of ratings and reviews either on web or applications and can be accessed by millions of customers. To know about your customer’s experience at your salon, you must encourage your clients to rate their experience with your services and staff, because their feedbacks and reviews will offer you opportunities to improve your business performance.
The above-mentioned tips will surely help in improving operations of your salon business. Technology and innovation are the first step to make every process handy and smooth. Want to make your business flexible?
Get yourself Jeavm Salon Management Software that will take care of all your business needs and soon you will experience the importance of having an automated salon software.